Microsys Blog

Independent Software Vendor (ISV) Company



Category: Marketing

A1 Sitemap Generator 1.4.4 released

14 March, 2007 (18:03) | A1 Sitemap Generator, HTML sitemaps, Marketing, News, Search engine optimization, XML sitemaps

  • Made the HTML parser much faster
  • Added BOM checking (in addition to server response headers and the “charset” meta tag) to identify the character set used in HTML documents
  • Korean translation by Eunsook Kim, http://www.famun.com
  • Fixed a bug concerning reading UTF8 translation files with a leading BOM
  • Fixed a bug concerning website crawler ignore filters
  • Fixed an issue in ASP.Net sitemaps (these can be used in ASP.Net controls)
  • Fixed a bug related to LastMod in XML sitemaps

Read more about A1 Sitemap Generator or try it now

Get more clickthroughs in Google Adwords using nice urls

23 February, 2007 (15:28) | A1 Keyword Research, Google Adwords, Marketing, Pay per click, Search engine optimization

I have been performing tests for 6+ months now to help me decide which url to show in ads.

My test have roughly consisted of:

  • Some hundred thousand (+) search impressions.
  • Some hundred thousand (+) content impressions.
  • Different campaigns for all products and content / search.
  • Split tested low-performing and high-performing ads in all campaigns.
  • All ads ran on Google Adwords PPC system.
  • All ads were text based, i.e. no images, videos etc.
  • All ads were shown on Google search and networks.

The urls I have split tested against each other are:

  • www.microsys.dk vs www.microsystools.com
  • www.microsys.dk vs www.microsys.eu

The results? They have been clear and consistent across all tests. www.microsys.dk beats both alternatives with roughly 20% higher CTR in average. A side-by-side split test example:

  • Ad showing normal url: 2.00% CTR
  • Ad showing good looking url: 2.40% CTR

While this may not seem of much, it is an easy way to improve your ad quality across all your campaigns and adgroups. Worth it if you have many campaigns and ads running through Google Adwords / pay per click (PPC) .

It is slightly odd that www.microsys.dk beats www.microsys.eu, but I suspect it is related to .eu domain names still being relatively new.

Now I have just one problem left… Should I change my primary domain to www.microsys.dk ? :)

Sitemap generator can pause and resume website crawling

22 February, 2007 (22:29) | A1 Sitemap Generator, HTML sitemaps, Marketing, News, Search engine optimization, XML sitemaps

I released a new version of A1 Sitemap Generator yesterday with a bunch of news:

  • Website scanner now uses a load balanced thread / work pool.
  • Added support pause and resume website crawl.
  • New “allow” crawler filters (complements “ignore” and “output” filters).
  • Various speed and memory usage optimizations.
  • Miscellaneous bug fixes etc.

To see all recent changes, see A1 Sitemap Generator news

Article about onpage search engine optimization

28 January, 2007 (20:01) | A1 Keyword Research, Marketing, Search engine optimization

You can find it in the webmaster articles section with title:
Website page content search engine optimization

Read how to optimize your pages for best SEO effect

  • Which page elements are the most important
  • Using weighted keyword density analysis
  • Deciding which phrases to target

I expect I will follow up soon with an article about how to get backlinks and describe various link building strategies.

Article about website HTML sitemaps

25 July, 2006 (23:29) | A1 Sitemap Generator, HTML sitemaps, Marketing, Search engine optimization

You can find it in the webmaster articles section with title:
Generate HTML sitemaps for your website

Read how to get the best effect from HTML sitemaps

  • Getting most pages crawled and SEO tips
  • Navigation considerations for your human visitors

Article about Google sitemaps and priority values

12 July, 2006 (04:04) | A1 Sitemap Generator, Marketing, Search engine optimization, XML sitemaps

You can find it in the webmaster articles section with title:
XML Google sitemaps and priority values

It explains the priority tag, when it is useful, and why using a software product to calculate priorty values can be a good idea for the busy webmaster.

A1 Website Analyzer 1.0.3 released

21 April, 2006 (15:42) | A1 Website Analyzer, Marketing, News, Website analysis

  • Crawler now supports login through HTML “post” forms
  • Program has been translated to German
  • Varios improvements and fixes in website crawler

New webmaster / SEO tools series

21 April, 2006 (13:18) | A1 Sitemap Generator, A1 Website Analyzer, Google Adwords, HTML sitemaps, Marketing, News, Pay per click, Products, Search engine optimization, XML sitemaps

Within the last few months we have released:

We still have a few ideas for new applications,
but I suspect most of my time will be consumed by
implementing requests and suggestions from feedback :-)

If you are a Webmaster and/or doing SEO,
I suggest you check out above tools :-)

A1 Sitemap Generator Version 1.0 Released

26 January, 2006 (16:16) | A1 Sitemap Generator, HTML sitemaps, press releases, XML sitemaps

Generate sitemaps for your website in both HTML and Google XML formats
Micro-Sys announces the availability of A1 Sitemap Generator for Windows, a website scanner, sitemap builder, and sitemap FTP upload tool for Windows 95/98/ME/NT/2000/XP/2003.

You can generate sitemaps over static and dynamic database websites, including sites and pages using https protocol, CD/DVD content, and local/network disks. A1 Sitemap Generator also optionally supports robots.txt, a file often used by webmasters to guide website crawlers.

The sitemap builder has both simple options for linking, titles, columns etc. and advanced options including a rich template system featuring 20+ fields for defining code (e.g. HTML) output. This allows for easy and tight integration into existing pages and site layout.

The sitemap builder system is accompanied by a configurable crawler that can retrieve and store vast amounts of website data. You can view site structure, pages found, broken and redirected links (wherefrom and whereto), summaries for directories, and more. This data also allows for generating Google XML sitmaps with fields such as already calculated and defined.

It is possible to automate and control A1 Sitemap Generator through the command line. This means you can have a task scheduler (or script/batch file) to launch A1 Sitemap Generator at given intervals. You can automate tasks such as scan website, build sitemap and FTP sitemap upload.

Micro-Sys A1 Sitemap Generator is the first product in a series aimed at website professionals. Upcoming products include A1 Website Analyzer which has website XML data export and search engine optimization tools. For more info, see http://www.microsystools.com/products/website-analyzer/.

A fully functional trial version is available to the public at http://www.microsystools.com/. Program registration is only $39.00 (USD), and may be completed from the company’s website.